Take Your Company Public With A DPO (Direct Public Offering) If you are considering going public you are coming from one of two positions: you are either coming from a position of liquidity where you have the capital to spend $200k to go public on the OTCBB or you are coming from a position of weakness and you don’t have liquidity.

For the former, going public is easy, find a consultant with a solid track record and take your company public, you’re ready to go. For those of you who are coming from a weakened position due to lack of capital you should strongly consider taking your company public with a DPO (direct public offering). Typically a DPO starts with a PPM (private placement memorandum) that breaks your company into shares and prepares it for the public eye. Form D is then filed and you’re then ready to start raising capital.

The only downside is, most companies have no one to invest in the PPM and their transaction is dead in the water. A DPO is an extremely powerful process which allows you to not only offer shares to your friends, family and professional contacts but you can also team up with an investor finder company that will contact their seed capital investor database to help you raise capital fast and easy if you are willing to sell seed stock at a discount before you go public.

Be prepared to pay a modest fee upfront as well as a small equity position as these investor finder services know full well that power that they possess with their database. If you successfully contract with a real, viable investor finder service, they will most likely want to be the consulting group that takes your company public as well. Be smart; sign on with them as they will have a vested interest in your success.

They will most likely communicate electronically with their database members via email. As interest by the investor group builds, you the company owner, will have to take over the closing as it is illegal for non licensed investor finder services to take over the closing and issuance of shares on behalf of your company.

Think of a DPO with an investor finder service as the golden tuna that can solve all of your problems in one swift movement. You can find these groups by going to your favorite search engine and typing in word combinations like “investor finder’” or “investor finder service”. You can team up with a solid investor finder service and they will take you all the way!

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Private Placement Memorandum authoring and the process of taking one’s company public are services that require extensive experience and the ability to look at a deal objectively and peripherally to evaluate all the angles to enhance the ability of the client to achieve funding in a timely manner.

Many times, when I’m hired to structure a company before funding, they will be under the impression that my evaluation is a mere formality and they are ready to go. Often I’m the bearer of bad news when I have to break it to the client that their company has more holes than Swiss cheese and 30 to 60 days away from starting the fund raising process.

They will often get a second and then third opinion and usually run into the same thing before they eventually find their way back to our firm. As they call around to consulting firms they perpetually experience the ‘hard sell’ by firms who ‘need’ the business because they lack the rewards and referrals that come with cultivating each client relationship because they take on and spit out deals so fast they hardly remember their client’s name during the transaction.

This mentality dominates the larger firms because of their gargantuan overhead while the boutique firms can take a more personal approach because they have a steady flow of business and referrals because they are not stressed about bringing in the next big deal so they can meet payroll and keep their lights on. The smaller companies that focus on turnaround consulting, private placement memorandum authoring, top tier business plan writing and taking companies public usually take a one on one approach to the consulting process and will rarely pressure clients to sign on because their phone is ringing off the hook with previous clients who want to hire them for the next stage in the evolution of their company’s growth.

This business is all about relationships. Ditch the consultant that applies the high pressure sales tactics and seek out the smaller, more personalized groups that don’t ‘need’ your business but will cultivate and value it.

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When investing in an IPO or Pre IPO there are several things to keep in mind. Crucial elements to the success of the company and a better return on your investment are the company’s board of directors, C level executives and the professional pedigree that each brings into the company and the portfolio of contacts they are ready to place into action.

Second, examine the globalization and expansion plan the company has laid out in the prospectus. Are they affiliated with strong strategic alliances? Have they identified potential mergers and acquisitions to expedite growth, raise the company profile and attract larger opportunities? Are the C level executives considered experts in the field in which the company resides? Have they been published in journals and/or involved in any landmark transactions that make them a true ‘player’ in their particular industry niche?

Do they have any open or potential lawsuits or legal battles in their history or future? For their post public survival find out how much stock is going to be put on the street for public consumption and what type of financing do they have set up for their company to inject rocket fuel into their growth model?

What kind of inner and outer industry alliances have they formed to make claiming their place at the top of the food chain quicker and easier? Do they have a publicist? If so, what type of successes has the publicist or PR agent had with companies in this particular position and in this specific industry genre?

Who is the consulting firm behind them calling the shots on their IPO? Are they including legislative introductions for Bill inclusion and photo opportunities with political figures to add slabs of legitimacy to the company’s agenda? From a globalization perspective who is spearheading this initiative? Do they have international consultants at the helm guiding them through the process and introducing them to the true players to limit any delay to their internationalization agenda?

An investment in a company is based off of the company’s market and industry position, leadership, alliances and information mechanisms for ultimate investor relations information distribution and assimilation. Never invest in a company unless you have a clear understanding of the above.

Looking to Grow Your Company? , find out how to Structure Your Company and Grow Fast With an IPO